Company Profile
Company name Bell Equip Co., Ltd.
Representative Director Toru Endo
Head office location 1-1-1 Katsura, Izumi Ward, Sendai City, Miyagi Prefecture
Business description Sales and maintenance of sports cars, parts and bicycle-related products
Founded April 2001
Established March 2009
Capital 3 million yen
Biography of Toru Endo
Addicted to cycling since age 13
18 years old - Start working at a bicycle shop
1995 Seeing the Tour de France live for the first time
1996 I asked Mr. Ichikawa, a former professional road racer, to enter a wholesaler called Loop Sports in Switzerland.
1997 Sponsor becomes Post-Swiss and officially becomes exclusive mechanic
1998 200 races this year.
1999 Returned to Japan once. After that, the mechanism of the Nippon Todo Besson team
April 2001 Bell Equip opened in Sendai City
2005 Belle Equipe U26 team formed Producing many promising players
2007 Store expansion
2009 Mar Established Bell Equip Co., Ltd.
2010 October store expansion tripled in size
March 2011 Moved to Izumi Ward, Sendai City The day before the store opened, the Great East Japan Earthquake struck.
Major races I've done as a mechanic in Europe
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Etoworld Bessage 97 98
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Mediterranne 97 08
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GP Rennes 97 98
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Normandy 97 98 99
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Criterium International 97
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midi libre 96 97 98
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Dauphine Libere 98
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Tour de Switzerland 96 97 98
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GP Zurich 97
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Bellmagasca 96 97
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Langkawi 98
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Tour of Japan 98
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Tour de Hokkaido 99 01
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Giro de Lombardia 98
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Verda España 98
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Volta Portugal 97
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Copper Platch 97
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Tour Romandi 96 97 98
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Francoberge 00
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GP Teru 97
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Tour run 96 97 98
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Giro Latio 97
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Henninghamurt 98
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milan torino 98
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Coppa Sabatini 97
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Memorial Agostinho 97
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World Championship Pro Road 96 97 98
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Such