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​ Company Profile

Company name Bell Equip Co., Ltd.

Representative Director Toru Endo

Head office location 1-1-1 Katsura, Izumi Ward, Sendai City, Miyagi Prefecture

Business description Sales and maintenance of sports cars, parts and bicycle-related products

Founded April 2001

Established March 2009

Capital 3 million yen

Biography of Toru Endo

 

Addicted to cycling since age 13

18 years old - Start working at a bicycle shop

1995 Seeing the Tour de France live for the first time

1996 I asked Mr. Ichikawa, a former professional road racer, to enter a wholesaler called Loop Sports in Switzerland.

1997 Sponsor becomes Post-Swiss and officially becomes exclusive mechanic
1998 200 races this year.

1999 Returned to Japan once. After that, the mechanism of the Nippon Todo Besson team

April 2001 Bell Equip opened in Sendai City

2005 Belle Equipe U26 team formed Producing many promising players

2007 Store expansion

2009 Mar Established Bell Equip Co., Ltd.

​2010 October store expansion tripled in size

March 2011 Moved to Izumi Ward, Sendai City The day before the store opened, the Great East Japan Earthquake struck.

Major races I've done as a mechanic in Europe
 

  • Etoworld Bessage 97 98

  • Mediterranne  97 08

  • GP Rennes 97 98

  • Normandy 97 98 99

  • Criterium International 97

  • midi libre  96 97 98

  • Dauphine Libere  98

  • Tour de Switzerland   96 97 98

  • GP Zurich 97

  • Bellmagasca  96 97

  • Langkawi 98

  • Tour of Japan  98

  • ​Tour de Hokkaido 99 01

  • Giro de Lombardia 98

  • Verda España 98

  • Volta Portugal 97

  • Copper Platch 97 

  • Tour Romandi 96 97 98

  • Francoberge 00

  • GP Teru  97

  • Tour run  96 97 98

  • Giro Latio  97

  • Henninghamurt   98

  • milan torino 98

  • Coppa Sabatini  97

  • Memorial Agostinho  97

  • ​World Championship Pro Road 96 97 98

  • Such

Policy of Endo

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